What You Ought to Know About Driving People to Your Website Content

Photo Credit: Creative April via Compfight cc
Photo Credit: Creative April via Compfight cc

You have your website set up with a fast domain and you’ve already posted great, high quality content. You’ve shared your articles on Twitter, Facebook, Google+, and many other social media sharing websites. You’re feeling good about yourself because you update and share your amazing content daily, almost religiously. However, at the end of the day, when you check your numbers, they’re abysmal. You’re scratching your head asking why very few people are visiting your website. What should you do?

Don’t fear. The solutions to your traffic problems don’t require a major miracle. Follow the points listed below, and you’ll soon be smiling from a consistent boost in your stats.

First, you need to have clearly defined social media goals.

Jumping into this social media jungle without goals or a game plan offers a sure path to obscurity. You don’t want your competitors raking in the visitors that could potentially be milling around your website. Before a new week or month starts, make sure to set a specific amount for the number of people you want visiting your website per week/month. Set numbers for new likes and followers for your Facebook and Twitter accounts respectively as well. Having these numeric goals down will help put in motion the habits that will deliver these numbers. Furthermore, when you track your progress through your website’s analytics page, you’ll know what strategies work best or are lukewarm.

Next, it’s time to develop a social media plan to achieve your numbers.

Incorporate effective social media sharing habits into your plan. Go beyond the idea of mere sharing and engage with potential visitors.

You must erase from your mind that clients, visitors, and other parties of interest will come flocking to your website because it has great content. One of the most important habits you can develop is to go to where your audience is and engage with them, building trust and valuable relationships. Focus on people, not your self-interests. Let this principle shine in your interactions. Communicate in a genuine manner that shows you care about your audience’s wants or needs. People are smarter than you think. They’ll run away at the first sight of anything gimmicky or shallow. Make potential visitors believe you’re here for them and not the other way around.

And where can you find these potential visitors? Engage with pockets of communities on Facebook pages, Google+ groups, relevant blogs, and websites that have people who would be interested in your content or products. Form meaningful and reciprocal alliances with other websites or blogs similar to your content. If they find your content valuable, they’ll share it, and be sure to scratch their backs and share their content too.

 Use popular sharing websites to increase traffic toward your content: ViralContentBuzz, Justretweet, Triberr, Stumbleupon, Digg, and Socialbuzzclub just to name a few.

Twitter and Facebook are just only a few of the countless many ways to share and promote your content. Dip into these many other sharing tools to increase traffic toward your website. Most are very simple to use, and others make it easy to sign up through your Twitter or Facebook accounts. You’ll soon see boosts in your stats by regularly using these websites.

Use rich images in your posts and take advantage of image sharing websites such as Imgur, Pinterest, and Instagram to lead people to your content.

Our society is more image-oriented than ever with popular applications and websites such as Instagram and Pinterest leading the way. It would be remiss to ignore the power of pictures. If you don’t already have vivid images on your website, make sure you do. Sometimes a Google image search isn’t enough to find that right picture, and you can have potential copyright headaches if you take pictures without permission or credit. Check out these websites for visually appealing photos and image ideas without the fear of a copyright battle:

Once you have your great images, pin them on Pinterest and be sure to include a link to your website. People who come across your pictures and click on them will go straight to your content. You can employ the same strategy with Instagram as well! The key thing to remember is to be creative in how you reach potential visitors.

Photo Credit: morrissey via Compfight cc
Photo Credit: morrissey via Compfight cc

Increase your visibility in search engine results to make it easier for people to find your website.

Having a basic understanding of Search Engine Optimization (SEO) is important for driving people to your content. In a nutshell, SEO helps increase your website’s visibility to potential visitors who use search engines such as Google or Bing. The higher you rank on the result pages of these searches, the more people will go to your website. So, how do you go about taking advantage of SEO? First, make sure to use SEO tools such as Google Analytics, Google Webmaster Tools, and Google Keyword planner to name a few.

Second, make sure the words in your headlines, content, and links are optimized for search engines. What do I mean? Say, for example, you have a personal development website and you would like to promote your books, webinars, etc. If you have great content, but use words less likely to show up in the keywords typed in a search engine, very few people will come across your site in the results. Do your research and find the key words people use to search material related to your content. Once you have these words, incorporate them into your headlines and the rest of your website. This is a basic overview of SEO, but it’s always good to start somewhere.

The most important thing to remember when seeking to drive people toward your website is that you have to be consistent and persistent. Promoting your website in an effective, genuine manner is just as important as creating high quality content.

How about you? What do you think bloggers ought to know about driving people to their website? Would love to hear your thoughts.

Stay Amazing,

Sammy

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